--- title: "VigiaLabs — Brand protection online: monitoring and evidence." description: "Monitor digital advertising, understand your competition and protect your brand with traceable evidence. Discover VigiaLabs services." url: https://www.vigialabs.ai/en/ language: en updated: 2026-10-23 alternates: en: https://www.vigialabs.ai/en/index.md es: https://www.vigialabs.ai/es/index.md fr: https://www.vigialabs.ai/fr/index.md pt: https://www.vigialabs.ai/pt/index.md it: https://www.vigialabs.ai/it/index.md de: https://www.vigialabs.ai/de/index.md nl: https://www.vigialabs.ai/nl/index.md da: https://www.vigialabs.ai/da/index.md sv: https://www.vigialabs.ai/sv/index.md nb: https://www.vigialabs.ai/no/index.md fi: https://www.vigialabs.ai/fi/index.md ca: https://www.vigialabs.ai/ca/index.md --- CLARITY IN A CHANGING DIGITAL WORLD # See further. *Act with confidence.* We turn digital signals into a clear picture. Understand your competition, protect your brand and make decisions grounded in evidence. Explore our services · Meet VigiaLabs Digital vigilance. Human judgement. A CLEARER PERSPECTIVE 01 Observe · 02 Understand · 03 Act From signals to insight Competitive intelligence · Brand protection · Traceable evidence WHAT WE DO ## Your eyes on the digital landscape. Connected services that help you understand what is happening, what has changed and where to focus. - **Advertising intelligence** — Understand who is advertising, where they appear and what they promise. Give your market strategy a more informed perspective. We analyse search ads, creatives and landing pages by query and location. Every observation retains its source and context. - **Brand monitoring** — Spot brand mentions, claims of affiliation and signs of possible confusion across digital channels. We review brand use, visual elements and claims of official status. Findings are prioritised for contextual human review. - **Competitor monitoring** — Follow relevant websites and recognise changes in messages, offers and positioning. Compare successive observations to identify changes on the pages reviewed, with a history of sources and captures. - **Website & consent review** — Understand how a website presents its identity, notices and cookie choices. We review visible business information and test consent behaviour in separate visits, documenting observations and technical limits. - **Evidence preservation** — Keep the context behind every finding, with organised captures and verifiable files. Screenshots, source URLs, collection dates and file integrity records come together in exportable case files. - **Reports & case follow-up** — Turn observations into structured reports that support review and next steps. Executive reports and supporting evidence help teams assess findings and prepare substantiated platform notifications when appropriate. SECTORS & USE CASES ## Recognise the risk. See your advantage. For businesses built on integrity. Discover how we turn situations affecting your work into useful information to help protect it. *Illustrative case* *Advertisement · Claimed affiliation · Review and evidence* Advertisers ### Compete on your work. Not on a false impression. Who it is for: Independent repair services and local businesses Your appliance repair business presents itself as independent. Another advertiser uses “official” or “authorised service” and manufacturer logos without substantiating that relationship. We document the ad and destination to assess possible confusion. #### What we examine - Ads by search and location - Visible claims and logos - Consistency between ad and website **What you gain**: Evidence to defend your positioning and support a substantiated platform review. [See the case in eight scenes](https://www.vigialabs.ai/en/repair-services/) *Illustrative case* *Website · Who is responsible? · Documented review* Identity & disclosures ### Every offer should have someone behind it. Who it is for: Online retailers, service providers and compliance teams A website gathers enquiries or sells services, yet it is unclear who is responsible. Missing transparency makes it harder to know who you are dealing with or whom to contact with a complaint. We examine visible information and document the gaps. #### What we examine - Legal notice and contact - Provider identification - Captures and pages reviewed **What you gain**: A map of information gaps to prioritise corrections or assess providers with more confidence. [See the case in eight scenes](https://www.vigialabs.ai/en/trader-identity/) *Illustrative case* *Before a choice · Accept / reject · Observed behaviour* Cookies & UK GDPR ### Consent should work, not just appear on screen. Who it is for: Website owners, privacy teams and DPOs A banner offers a reject option, but the website may not respect that choice. We review the information and test behaviour before a decision, after acceptance and after rejection, under PECR and, where applicable, the UK GDPR. #### What we examine - Banner and cookie policy - Accept and reject tests - Behaviour before and after **What you gain**: Reproducible findings to help technical and privacy teams prioritise improvements. [See the test in eight scenes](https://www.vigialabs.ai/en/cookie-compliance/) *Illustrative case* *Your brand · Detected uses · Affiliation to review* Brands & networks ### Your reputation extends beyond your website. Who it is for: Manufacturers, franchises and distribution networks An unrelated website uses your visual identity and presents itself as part of your network. We identify those uses and preserve the context so your team can check the relationship against its authorised partner records. #### What we examine - Brand mentions and visuals - Network membership claims - Changes on observed pages **What you gain**: Visibility into possible confusion affecting your brand and authorised partners. [See the case in eight scenes](https://www.vigialabs.ai/en/protected-food-names/) *Illustrative case* *Area A · Area B · Comparative view* Agencies & marketing ### See the market your next customer sees. Who it is for: Media agencies, SEM teams and multi-location businesses A campaign faces different competing messages by search and location. We observe samples of ads by area and preserve landing pages so you can understand the differences and inform your clients’ strategies. #### What we examine - Defined searches and locations - Observed messages and offers - Ad and destination history **What you gain**: Competitive context to review positioning and support recommendations with examples. [See the case in eight scenes](https://www.vigialabs.ai/en/price-monitoring/) *Illustrative case* *Observation · Evidence · Reviewable case file* Legal & advisory ### From a concern to a case file ready for review. Who it is for: Law firms, advisers and professional associations A client notices a potentially misleading practice and needs to explain what they saw and when. We organise captures, sources and dates into a case file for professional assessment and substantiated communication. #### What we examine - Captures, sources and timeline - Files with verifiable integrity - Executive report and case file **What you gain**: Less time reconstructing events and an organised basis for deciding the next step. Every case is documented with sources and context. Scope is agreed for each market; the references on this page are to the law of the United Kingdom. **Criteria and sources** - [Provider identity · E-Commerce Regulations 2002, regulation 6](https://www.legislation.gov.uk/uksi/2002/2013/regulation/6) - [Cookies · PECR, regulation 6 and Schedule A1](https://www.legislation.gov.uk/uksi/2003/2426/regulation/6) - [False authorisation claims · Google Ads, unacceptable business practices](https://support.google.com/adspolicy/answer/15938071?hl=en-GB) - [Trade mark use · Google Ads, trademarks policy](https://support.google.com/adspolicy/answer/6118?hl=en-GB) - [Affiliation claims · Google Ads, misleading representation](https://support.google.com/adspolicy/answer/15936666?hl=en-GB) OUR APPROACH ## Less noise. More perspective. Technology to observe. Context to understand. People to decide. ### Evidence before assumptions. A signal starts a review. We preserve its context and limitations so your team can make an informed decision. 1. **Observe** — We define the relevant brands, searches and websites for your business. 2. **Connect** — We bring signals, sources and evidence together in a coherent view. 3. **Act** — You get clear findings to prioritise the next step with your team. ## BUILT FOR YOUR PERSPECTIVE Brands & manufacturers · Agencies & marketing teams · Compliance & advisory teams LET’S LOOK FURTHER ## A clearer view starts with a conversation. Tell us what you want to monitor. Together, we will define a scope that makes sense for your business. [Discuss your project](mailto:contact@vigialabs.ai?subject=VigiaLabs%20%E2%80%94%20Discuss%20your%20project) · [contact@vigialabs.ai](mailto:contact@vigialabs.ai) A focused conversation about your goals, markets and priorities.